E-commerce CRM for Moroccan brands
Orders arrive from Shopify, from WhatsApp, sometimes from Instagram. Your team confirms by phone, notes it in a spreadsheet, then re-types it into the carrier's portal. An e-commerce CRM removes that double entry and gives you back control.
The problem isn't your storefront — it's everything after it
A Shopify or YouCan store handles selling well. It does not handle phone confirmation, WhatsApp follow-ups, handover to the carrier, COD returns, or your real margin after a failed delivery.
At 30 orders a day you cope with a spreadsheet and goodwill. At 150 you lose orders without noticing: missed confirmations, parcels never shipped, customers called twice by two different people.
What the CRM centralises
One place where every order has a clear status, an owner and a history — from checkout to COD collection.
- Shopify, WooCommerce and YouCan orders in one queue
- Confirmation status, call attempts and WhatsApp replies
- Carrier handover and parcel tracking without re-entry
- Stock synced between storefront and warehouse
- Unified customer record: orders, returns, disputes
Custom or SaaS: the real question
A generic CRM handles Moroccan COD badly: it doesn't know your carriers, the 'parcel refused' status, or follow-ups in Darija. You end up bending your process to fit the tool.
We build the opposite: a system shaped around how you already work, connected to your existing tools. You keep Shopify, you keep WhatsApp — they simply stop being islands.
When SaaS is enough
Under 30 orders/day, one sales channel, one carrier: an off-the-shelf tool will do the job and cost less.
When custom pays for itself
Several channels, several carriers, a confirmation team, and rules specific to you. That is where the generic tool becomes a ceiling.
How we deliver
A first module in production within weeks, not a six-month project. We start where you lose the most — usually confirmation.
An architecture proven in real operations
See how we designed Macaroness's custom CRM. For journeys that begin before an order, our lead tracking system completes the commercial workflow.
What you get
- A map of your current order flow
- CRM connected to your store and WhatsApp
- Carrier integration and parcel tracking
- Dashboard for orders, margins and returns
- Team training and documentation
- Support and iteration after go-live
Budget
E-commerce CRM
from MAD 35,000
- Order centralisation
- Confirmation and follow-ups
- Carrier connection
- Operations dashboard
Scope depends on how many channels, carriers and business rules are involved. We scope before quoting.
Frequently asked questions
Do we have to leave Shopify or YouCan?
No. The CRM connects to your existing store. You keep selling exactly as you do today — what changes is everything after the sale.
At what volume does this pay off?
Below 30 orders a day, an off-the-shelf tool is usually enough. Between 30 and 300, double entry and missed confirmations cost more than the system does.
Do you handle cash on delivery?
Yes — in Morocco that is the whole point. COD statuses, refused parcels, returns and carrier settlement reconciliation are all covered.
How long before we can use it?
The first useful module goes live in 4 to 8 weeks depending on scope. We ship in stages, not in one drop.
Who owns the code?
You do. The system is yours, it is documented, and you are not locked behind a subscription to use it.
Go further
- Order management softwareThe order module in detail.
- WhatsApp order confirmationConfirm without calling one by one.
- COD automationCash on delivery, end to end.
- Profitability dashboardReal margin, after returns.
- Macaroness case studyOrdering site and central dashboard, with transparent result context.
- Book a call to organise your ordersA diagnosis based on your volume, tools and operational bottlenecks.
- E-commerce customer reactivationTurn order history into useful, measurable follow-up campaigns.
Let's look at your orders
Free audit: we review your volume, your tools and your confirmation rate, then tell you where orders are leaking.