E-commerce · Shopify

Shopify Agency in Morocco

We build and optimise high-performing Shopify stores for Moroccan brands: custom design, optimised checkout and local integrations (CMI payment, cash on delivery, carriers). Ready to sell from day one.

+33%

revenue in month one (Sentel Parfum)

+55%

orders (Macaroness)

3-6

weeks for a custom store

48+

projects delivered from Casablanca

Why Shopify for a Moroccan brand

Shopify solves in days what takes months on a custom build: hosting, security, payments, catalogue management, mobile app, updates. You are not paying a team to maintain infrastructure — you are investing in what actually sells: the product, the checkout and acquisition.

It is not the right answer in every case. Here is how we decide, honestly, depending on where you are starting from.

Shopify or YouCan?

YouCan is simple and built for the Moroccan market, which makes it a reasonable way to test an offer. Its limits show up as the brand grows: design flexibility, speed, checkout refinement, average-order-value mechanics and the app ecosystem.

That is exactly the path Sentel Parfum took: a YouCan page that had become too restrictive, migrated to Shopify, with revenue up 33% in the first month. If you are already selling and the platform is holding you back, migration pays for itself quickly.

Shopify or WooCommerce?

WooCommerce is free to install, not to run: hosting, theme, paid plugins, certificates, backups, updates and security patches are all on you. The real cost reappears as maintenance, and it grows with traffic.

Shopify charges a predictable monthly subscription and absorbs the technical side. We recommend WooCommerce when you already have an in-house technical team and very specific requirements; Shopify in most other cases.

Shopify stores designed to convert

A good-looking site is not enough — it has to sell. We build fast, clear stores optimised for conversion, from the product page through to payment. Every design decision answers a measurable goal: reduce friction, reassure the buyer, increase average order value.

The product page, where the purchase is decided

Photos that work on mobile, benefits before specifications, readable variants, stock and delivery times shown, reviews visible. In categories where choosing is hard — a fragrance, a shade, a size — we add decision aids: guides, comparisons, filters that actually help.

A checkout without leaks

Most carts are lost between add-to-cart and confirmation. We cut the number of steps, show shipping costs early, offer cash on delivery where it reassures, and automatically recover abandoned carts by email and WhatsApp.

Mobile and speed first

Most Moroccan e-commerce traffic is mobile, often on 4G. We design mobile-first, compress images, limit third-party apps that bloat the store, and monitor Core Web Vitals — a slow site loses sales before it is even seen.

Average order value and repeat purchase

Bundles, relevant upsells, free-shipping thresholds, pre-orders: we install the mechanics that raise value per order without degrading the experience. That was the biggest lever at Sentel Parfum.

Payment, delivery and invoicing in Morocco

This is where most Shopify projects fail in Morocco: the store looks good but does not collect payment properly, and logistics are not wired in. We handle this first, not at the end of the project.

Collecting payment online (CMI and cards)

We integrate payment solutions suited to the Moroccan market, including CMI, plus international card gateways if you also sell abroad. We handle multi-currency setup when the brand serves both Morocco and Europe.

Cash on delivery, configured properly

Cash on delivery still dominates many categories in Morocco. Configured badly, it produces ghost orders and expensive returns. We set up order confirmation (WhatsApp or phone), simple anti-fraud rules, and tracking of successful delivery rates by zone.

Carriers and delivery tracking

We connect your local carriers to generate delivery notes automatically, sync statuses and keep the customer informed without manual work. Your team stops copying addresses between a spreadsheet and a carrier portal.

Invoicing and VAT

Compliant invoices generated automatically, continuous numbering, accounting exports your firm can actually use. Invoicing is a common blocker at the point of scaling — we frame it from the start.

Migrating to Shopify without losing your SEO

A badly prepared migration costs months of organic traffic. We map every existing URL, put 301 redirects in place one by one, keep the titles and descriptions that perform, and migrate products, customers and order history without loss.

After the switch we monitor indexation, crawl errors and rankings for several weeks — the period when problems surface, and when most providers have already left the project.

After launch: automate and steer

A running store generates repetitive work: confirming orders, issuing invoices, chasing carts, updating stock, consolidating numbers. We automate these flows so growth does not automatically translate into administrative hires.

We then connect the store to a single dashboard: revenue, average order value, conversion rate, margin per product, successful delivery rate. You steer on current numbers, not last week's spreadsheet export.

Complete Shopify expertise across Morocco

Depending on your starting point, we handle e-commerce website creation, a Shopify migration or a Shopify redesign.

Our team supports brands in Casablanca, Rabat, Marrakech and Morocco's other e-commerce hubs.

How a project runs

1
Free audit
We review your current setup, catalogue and goals. You leave with a written diagnosis and clear priorities, even if you do not work with us.
2
Scoping and quote
Written scope, milestones, firm budget. Nothing starts until the plan is approved.
3
Design and development
Mockups approved before build, then theme, catalogue and local integrations delivered in sprints, with a staging link you can check at any time.
4
Testing and launch
End-to-end order tests, real payment runs, redirects verified one by one for migrations, then go live.
5
Follow-up and optimisation
Rankings and conversion monitored after launch, fast fixes, then continuous optimisation if you want it.

+33%revenue in the first month

Sentel Parfum — from YouCan to Shopify

A fragrance brand selling in Morocco and France, held back by a YouCan page limited in speed and customisation. Full migration to Shopify in a 4-week sprint: rebuilt journey, improved product discovery, bundles and average-order-value mechanics.

Read the Sentel Parfum case study

Our Shopify services

Custom Shopify store build (bespoke theme)
Redesign and CRO optimisation of existing stores
Migration from YouCan, WooCommerce or custom builds
CMI, card and cash-on-delivery payment integration
Carrier, WhatsApp and invoicing connections
Back-office automation and sales dashboards
Speed and Core Web Vitals optimisation
Maintenance, iteration and ongoing support

What a Shopify store costs in Morocco

Essential store

From MAD 10,000

Premium theme customised to your brand
Up to 30 products configured
Online and cash-on-delivery payment
Hands-on training
Live in roughly 3 weeks

Custom store

From MAD 18,000

Bespoke design and theme development
Large catalogue and complex variants
Carrier and invoicing integrations
Checkout CRO optimisation
Back-office automation

Migration & redesign

From MAD 19,000

YouCan, WooCommerce or custom migration
Complete 301 redirect plan
Products, customers and orders carried over
Existing SEO preserved
8 weeks of post-migration monitoring

These figures cover agency work. The Shopify subscription (from around $29 per month) and any paid apps are billed directly by Shopify. The final budget depends on catalogue size, level of customisation and integrations — we quote precisely after the free audit.

Frequently asked questions

How much does a Shopify store cost in Morocco?

Expect from MAD 10,000 for a store built on a customised premium theme, and from MAD 18,000 for a fully bespoke design. The Shopify subscription is additional and billed directly by Shopify from around $29 per month. We quote precisely after a free audit.

Can you take payments in Morocco with Shopify?

Yes. We integrate solutions suited to the Moroccan market, including CMI, international card gateways and cash on delivery, and we configure local invoicing. Multi-currency is available if you also sell abroad.

Does Shopify support cash on delivery?

Yes, and it is essential in most Moroccan categories. We configure it with an order-confirmation step (WhatsApp or phone) and simple rules to limit unfulfilled orders, which are the main hidden cost of this payment method.

Can you migrate my WooCommerce or YouCan store to Shopify?

Yes. We migrate products, customers and orders, and put 301 redirects in place to preserve your rankings. We migrated Sentel Parfum from YouCan, with revenue up 33% in the first month.

Will I lose my SEO by migrating?

Not if the migration is prepared. The risk comes from URLs changing without redirects. We map your existing URLs, redirect them one by one, keep the tags that perform, and monitor indexation for several weeks after the switch.

Shopify or WooCommerce: which should I choose?

WooCommerce makes sense if you already have an in-house technical team and very specific requirements. Otherwise Shopify usually costs less once maintenance, hosting, security and plugins are accounted for, with a more stable result.

Do you handle store maintenance too?

Yes, we offer maintenance, continuous optimisation and feature-evolution packages. Many clients stay on a monthly retainer after launch to keep improving conversion.

Do you train my team to run the store?

Yes, training is included. Your team should be able to add a product, process an order, issue an invoice and launch a promotion without calling us. We also provide documentation specific to your store.

How long until my store is live?

Roughly 3 weeks for a customised premium theme, and 4 to 6 weeks for bespoke development, depending on catalogue size and the integrations to connect.

Go further

Launch a store that sells

Free audit of your e-commerce project: positioning, funnel and priorities. No commitment.