SME and craft business digitalisation in Fes
In Fes, many businesses have run for two or three generations on methods that work. The question isn't replacing all of it, but saving time without breaking what already functions.
A different context from other cities
The Fes businesses we meet are often family-run, organised around a few people's memory rather than written procedures. That is not a flaw — it is what kept them going for decades.
The risk appears when activity grows or a generation hands over: information that lived in one person's head becomes unfindable.
Where we start here
Almost always with quotes and customer tracking, because the gain is immediate and visible without upending habits.
- Quotes generated properly instead of by hand
- Customer history accessible to the whole team
- Workshop order and lead-time tracking
- Structured product catalogue, reusable online
- Simple reporting on activity and margins
Crafts and selling online
Fes craftsmanship has a real export market, but selling online demands photography, a structured catalogue, and international logistics that are anything but straightforward.
We support that transition when it makes economic sense — and say so when it doesn't. An online store without reliable shipping capacity mostly generates disappointed customers.
Adopting gradually
We don't replace ten years of habits in a month. One module at a time, keeping the old system running in parallel until trust is established. Slower on paper, far faster in practice.
Deliverables
- Quoting and customer-tracking tool
- History shared across the team
- Production or workshop tracking
- Structured product catalogue
- Gradual rollout, module by module
Frequently asked questions
Let's digitalise at your pace
Free audit: we review your current processes and identify the two or three automations with the best return.