Sector · Beauty & cosmetics

CRM for beauty brands

A beauty brand sells in waves: a launch, a collaboration, an Instagram spike. The system has to absorb the spike without the team spending the night confirming orders by hand.

Spikes
absorbs launch waves
Multi-channel
store, WhatsApp, Instagram
Loyalty
repurchase cycle tracked
COD
confirmation at scale

The problem isn't average volume, it's the spike

A brand doing 60 orders a day normally can take 400 on launch day or after a story that lands. That is precisely when manual confirmation collapses.

Orders not confirmed within 24 hours become delivery refusals. A good launch operated badly costs more than an average launch run well.

What we put in place

A flow that holds under load, and keeps the brand's character in the customer relationship.

  • Store, WhatsApp and DM orders in one queue
  • Automated confirmation able to absorb a spike
  • Sales tracking per collaboration or influencer
  • Batch, shade and variant management
  • Loyalty programme and repurchase follow-ups
  • Real margin per product after COD returns

Keeping a customer relationship that sounds like the brand

In beauty, tone matters. Automated messages that read like a bank damage what you built on Instagram.

We write the scenarios with you, in your voice, in French and Darija — the automation should be invisible to the customer.

What you get

  • Multi-channel order queue
  • Spike-resistant automated confirmation
  • Sales tracking per influencer or campaign
  • Variant and batch management
  • Loyalty scenarios in your tone of voice

Frequently asked questions

We take a lot of orders in Instagram DMs — is that workable?

Yes. Those orders join the same queue as store orders, with the same confirmation and tracking flow.

Can we track sales generated by an influencer?

Yes, through dedicated codes or links, then reconciled against revenue actually delivered — not just orders placed.

Will the system hold on launch day?

That is the use case it is designed for. We size against your peak, not your average.

Let's look at your orders

Free audit: we review your volume, your tools and your confirmation rate, then tell you where orders are leaking.