E-commerce profitability dashboard
Revenue says very little when one parcel in ten comes back. This dashboard answers one question: how much is actually left, product by product, once everything is deducted?
Why revenue lies under COD
A 400 MAD order that ships, comes back and returns to stock has earned you nothing but fees. As long as you look at gross revenue, those orders look like sales.
Once you combine round-trip delivery costs, refusal rate per product and ad spend, your product ranking often inverts: the best sellers are not always the earners.
What the dashboard consolidates
The data already exists — in Shopify, at the carrier, in your ad platform. The problem is that it never meets.
- Net margin per product, after returns and fees
- Delivery rate by product, city and carrier
- Acquisition cost matched against real revenue
- Customer value and repurchase frequency
- Stock and turnover, with stockout alerts
- Daily tracking rather than a monthly report
A dashboard people actually open
A thirty-page report helps nobody. We design one screen per use: the founder's morning view, the ops lead's working view, the accountant's month-end view.
What you get
- Consolidation of your data sources
- Net margin calculation after returns
- Role-specific screens
- Alerts on products losing money
- History and period-over-period comparison
Frequently asked questions
Let's look at your orders
Free audit: we review your volume, your tools and your confirmation rate, then tell you where orders are leaking.