Industries we serve

Beauty and cosmetics brands

A beauty brand sells in waves: a launch, a collaboration, a story that lands. A brand doing 60 orders a day normally can take 400 on launch day — and that is precisely when manual confirmation collapses.

Orders not confirmed within twenty-four hours become delivery refusals. A good launch operated badly costs more than an average launch run well.

• Confirmation that absorbs a spike without extra staff
• Store, WhatsApp and Instagram DM orders in one queue
• Sales tracking per collaboration or influencer
• Shade, format and variant management

Parapharmacy and online health

Thousands of references, tight margins, and products that expire. Three constraints few tools handle together.

Stock not tracked by batch becomes a write-off, and on parapharmacy margins that shows immediately. Conversely, repurchase is predictable — a cream runs out, a supplement is repeated — which makes this one of the sectors where a well-timed follow-up pays best.

• Stock per reference and per batch, with expiry alerts
• Availability checked before order confirmation
• Repurchase follow-ups timed to the product cycle
• Net margin per reference, not just per order

Fashion, accessories and home

High volume, high return rate, and sizes or colours that complicate stock. Cash on delivery amplifies everything: the customer orders three sizes, keeps one, and you pay for six journeys.

Here the work is less about selling than about qualifying before shipping, and measuring honestly what each product costs once returns are deducted.

Electronics and high-basket products

When the average basket passes a thousand dirhams, a refused parcel stops being a nuisance: it wipes out the margin of several successful orders. Confirmation becomes a qualification step, not a formality.

We apply stricter rules on those segments — double confirmation, address verification, sometimes a deposit — because the cost of an error justifies it.

Distribution and B2B services

Fewer orders, but longer cycles and multiple stakeholders. The problem is not confirmation; it is the forgotten quote, the follow-up never made, and a pipeline that lives in one salesperson's head.

The system exists here to make work-in-progress visible, not to automate volume.

Hospitality and tourism

Seasonal demand, multilingual support, bookings to confirm — especially in Marrakech and Agadir. An enquiry sent at eleven at night and answered at eight in the morning has usually already lost the booking.

Automation absorbs the night shift and high season, which lets you size the team for average activity rather than the exception.

Industry and logistics

In Tangier especially, the subject is documentation: a missing document holds a container, and the same information is entered four times into four systems that don't talk.

These companies usually already have an ERP, sometimes mandated by a parent company. We build the missing bridges around what exists rather than proposing an unrealistic replacement.

What if your industry isn't listed?

Sector gives patterns; your audit gives truth. If you handle a volume of repetitive orders or cases with a team juggling WhatsApp, spreadsheets and a back-office, the mechanics are the same whatever the product.

We will tell you plainly if your case isn't something we do well.