Reactivating existing customers
You already paid to acquire these customers. If they haven't bought again, it is almost never because they hated the product — it is because nobody spoke to them again.
The customer base nobody works
Most Moroccan brands know their acquisition cost and watch their ad budget to the dirham. Very few know how many customers haven't ordered in 90 days.
Yet that is the cheapest group to bring back: they know you, they have received a parcel, they have already paid.
How we approach it
Reactivation is not blasting a promotion to the whole base. It is segmentation, then a message that makes sense for each segment.
- Segmentation by recency, frequency and basket
- Detection of customers at risk of lapsing
- WhatsApp and email follow-up scenarios
- Offers differentiated by customer value
- Recovery of carts and unconfirmed orders
- Measurement of genuinely attributed revenue
Without burning your base
Sending a promotion to everyone every week kills the list: people unsubscribe, block, or learn to ignore you. Frequency and targeting are the difference between a base that earns and a base that's burnt.
What you get
- Segmentation of your customer base
- Automated reactivation scenarios
- WhatsApp and email message templates
- Frequency and capping rules
- Reporting on revenue attributed to reactivation
Frequently asked questions
Let's look at your orders
Free audit: we review your volume, your tools and your confirmation rate, then tell you where orders are leaking.