CRM for e-commerce parapharmacies
An online parapharmacy means thousands of references, tight margins, and customers who buy again on a cycle. Three constraints few tools handle together.
What makes parapharmacy different
The catalogue is wide and moves fast: supplier stockouts, new references, different formats of the same product. A customer who orders an unavailable cream and finds out three days later does not come back.
Then there are expiry dates: stock not tracked by batch becomes a write-off, and on parapharmacy margins that shows up immediately.
What we put in place
A system shaped around how an e-commerce parapharmacy actually runs, from restocking to repurchase.
- Stock per reference and per batch, with expiry alerts
- Availability checked before order confirmation
- WhatsApp confirmation suited to multi-product baskets
- COD tracking and returns per carrier
- Repurchase follow-ups based on the product cycle
- Net margin per reference, not just per order
Repurchase is the sector's advantage
A cream runs out, a supplement is repeated, a treatment is renewed. Unlike many sectors, you roughly know when your customer will need the product again.
A single message at the right moment is often worth more than an ad campaign — provided the system knows when that moment is.
What you get
- Stock management per reference and batch
- Expiry and stockout alerts
- COD confirmation and shipping flow
- Repurchase scenarios per product family
- Net margin per reference
Frequently asked questions
Let's look at your orders
Free audit: we review your volume, your tools and your confirmation rate, then tell you where orders are leaking.