Sector · Beauty & cosmetics

CRM for beauty brands

A beauty brand sells in waves: a launch, a collaboration, an Instagram spike. The system has to absorb the spike without the team spending the night confirming orders by hand.

Spikes
absorbs launch waves
Multi-channel
store, WhatsApp, Instagram
Loyalty
repurchase cycle tracked
COD
confirmation at scale

The problem isn't average volume, it's the spike

A brand doing 60 orders a day normally can take 400 on launch day or after a story that lands. That is precisely when manual confirmation collapses.

Orders not confirmed within 24 hours become delivery refusals. A good launch operated badly costs more than an average launch run well.

What we put in place

A flow that holds under load, and keeps the brand's character in the customer relationship.

  • Store, WhatsApp and DM orders in one queue
  • Automated confirmation able to absorb a spike
  • Sales tracking per collaboration or influencer
  • Batch, shade and variant management
  • Loyalty programme and repurchase follow-ups
  • Real margin per product after COD returns

Keeping a customer relationship that sounds like the brand

In beauty, tone matters. Automated messages that read like a bank damage what you built on Instagram.

We write the scenarios with you, in your voice, in French and Darija — the automation should be invisible to the customer.

What you get

  • Multi-channel order queue
  • Spike-resistant automated confirmation
  • Sales tracking per influencer or campaign
  • Variant and batch management
  • Loyalty scenarios in your tone of voice

Frequently asked questions

Let's look at your orders

Free audit: we review your volume, your tools and your confirmation rate, then tell you where orders are leaking.