Automation for agri-food and distribution in Agadir

A constraint other cities don't have

Agri-food requires knowing at all times which batch is where, since when, and until when it is sellable. A spreadsheet doesn't hold that for long, and a mistake can't be undone: the product is lost.

Add seasonality, sharper here than elsewhere. Peak volumes can be several times base activity, with temporary staff who must be productive within days.

What we put in place

Tools that are simple to pick up, because some of the users change from one season to the next.

• Batch traceability with expiry dates
• Alerts on batches approaching expiry
• Customer order and delivery management
• Mobile entry for teams outside the office
• Rotation and product-loss reporting

Simplicity as a design constraint

A tool needing two weeks of training will never be adopted by a seasonal team. So we design for real use: few screens, few mandatory fields, and entry possible from a phone.

We take that seriously from the design stage, because a correct system nobody uses is worth less than an imperfect one everybody adopts.

Tourism and local retail

Agadir also lives on tourism and retail. For those we apply what we do in Marrakech: automated enquiry responses, booking management and review requests.