Shopify Store Redesign and Optimisation
Your store already exists and gets traffic, but does not convert enough. We find where you are losing sales, then fix it — product page, checkout, speed, average order value — with measured results, not impressions.
Traffic is not your problem
Many brands spend on advertising to compensate for a store that converts poorly. It is the most expensive trade in e-commerce: every point of conversion gained is worth more than additional acquisition budget, and it keeps producing once spent.
Before recommending anything, we look at your numbers: where traffic comes from, where it stops, which product pages convert, at which checkout step carts are lost, and how mobile compares to desktop.
Where Moroccan stores lose sales
After around fifty projects, the same causes recur. We check them systematically.
A product page that does not reassure
Photos that fail on mobile, descriptions listing specifications instead of benefits, no reviews, invisible delivery times, confusing variants. The buyer hesitates, postpones, does not return.
Shipping costs discovered too late
The leading cause of cart abandonment. Showing costs from the product page lowers add-to-cart rate but raises order rate — the only figure that matters.
Poorly framed cash on delivery
Without a confirmation step, cash on delivery generates unfulfilled orders that cost delivery, return and staff time. A well-designed WhatsApp confirmation changes the economics dramatically.
A slow store on mobile
Accumulated third-party apps, uncompressed images, a bloated theme. On 4G, every second of load time costs sales. We measure, then strip back.
No average-order-value mechanics
No bundles, no relevant upsell, no free-shipping threshold. Raising value per order is often faster than raising the number of orders.
Our approach: measure, fix, verify
We do not rebuild a store because it looks dated. We fix what costs money, starting with the highest-impact, lowest-effort corrections.
Every significant change is measured. If a change produces no effect, we say so and move to the next — that is the difference between a redesign and a redecoration.
Macaroness — D2C e-commerce redesign
A direct-to-consumer food and beverage brand. Purchase journey and product pages rebuilt in six weeks, with specific work on offer clarity and reducing checkout friction.
See all our case studiesWhat a redesign includes
- Quantified CRO audit of your current store
- Step-by-step checkout funnel analysis
- Product and category page rebuild
- Checkout optimisation
- Cash-on-delivery configuration
- Speed and Core Web Vitals optimisation
- Average-order-value mechanics (bundles, upsell)
- Results measured after go-live
Redesign budget
CRO audit
Free
- Checkout funnel analysis
- Conversion losses identified
- Prioritised by impact and effort
- Written recommendations
- No commitment
Targeted optimisation
From MAD 10,000
- Highest-impact fixes
- Product page rebuild
- Checkout optimisation
- Mobile speed optimisation
- Results measured
Full redesign
From MAD 18,000
- New bespoke design
- Complete journey rebuild
- Average-order-value mechanics
- Back-office automation
- Ongoing support
The CRO audit is free and without commitment: you leave with a prioritised list of what is costing you sales, whether you work with us or not.
Frequently asked questions
Make traffic and sales converge
Free CRO audit: we identify where your store is losing orders and what to fix first.